Our client, WildVerve Fitness, is an e-commerce brand known for its trendy t-shirts. They approached us with a clear goal: to boost sales and enhance their online visibility. The t-shirts were priced between 1000 and 1300 rupees. With a significant opportunity to grow, the client sought our expertise to maximize their sales within a limited advertising budget.
The Challenge
The primary challenge was to run an effective advertising campaign with a limited budget of 50,000 rupees. Our goal was to generate substantial sales while maintaining a healthy Return on Ad Spend (ROAS). Given the product’s price range, we needed to ensure that our strategy would achieve a low cost per sale for client and maximize the impact of every rupee spent on ads.
Our Strategy
To tackle this challenge, we developed a comprehensive Google Ads and YouTube Ads campaign, focusing on performance and optimization. Our strategy included the following key elements:
- Audience Segmentation:
We carefully segmented the audience to target potential customers interested in fashion and t-shirts. This ensured that the ads were displayed to individuals most likely to engage with the product. - Targeting Right Keywords:
We conducted thorough keyword research to identify and target relevant keywords. This strategy aimed to place the ads at the top of search results, increasing visibility and attracting more potential buyers. - Ad Spend Optimization:
We continuously monitored the performance of the ads, reallocating the budget to the highest-performing ad sets. This approach ensured that the client’s budget was utilized efficiently, maximizing the return on their investment.
Results
After running the campaign for just 20 days, the results were impressive:
- Total Conversion: We got 139 total conversions within 20 days of ads.
- Total Impression: We have increased the impression to 1.3M with this Campaign.
- Total Cost: Clint has invested 51.1k in ads spent and got a conversion of 139 total.
- Total revenue: Our client has products from the 1k to 2k price range and not a single client revealed their revenue with us so if we assume their product cost a minimum of 1k each so still have made 139,000+ rupees, assuming an average product price of 1000 rupees.
- Cost Per Sale: 50,000 rupees in ad spend with a per conversion cost of 367 rupees. Given that this was the initial phase, we anticipated that the cost per sale would decrease as the campaign continued.
Future Prospects
The early success of the campaign sets a strong foundation for continued growth. As the campaign progresses, we expect the cost per sale to further decrease due to ongoing optimization by ad algorithms. With effective audience targeting and strategic budget allocation, WildVerve Fitness is well-positioned for sustained e-commerce success.
Conclusion
The Google Ads and YouTube Ads campaign for WildVerve Fitness demonstrated how targeted advertising and strategic budget management can drive significant sales growth. Despite the initial budget constraints, our approach delivered a strong ROAS and set the stage for future success. By focusing on audience segmentation, keyword targeting, and ad spend optimization, we were able to provide the client with a robust advertising strategy that met their goals and exceeded expectations.